This was forwarded to me by the event coordinator! I’m planning to be there! Please say hi if you see me. Date: Sunday, 13 April 2014 Time: 15:00-17:30 Location: Body & Seoul, Seoul Korea Itaewon-dong 225-1 #201, Yongsan-gu, Seoul, Korea 140-856 Cost: FREE Website: Facebook Event ABOUT Inspired by similar events taking place around the […]
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Tag: advertising
BJJ vs Non-BJJ folk’s reaction to Why Women Should Train Jiu Jitsu
After the phenomenal conversation that took off on my blog about the Why Women Should Train Jiu Jitsu video, I realized a few things about this video: It’s not for me. I’m already in the Cult of Jiu Jitsu. I’ve drunk the Flavor-aid. I’m converted. Shut up and take my money. It’s an ad, not […]
Buy gear and support jiujiubjj.com
I just signed up for my first affiliate program. This means that any time you click on this banner to buy BJJ gear, or use the code “jiujiu” when you check out – I get a percentage of the sale. I pay for this site’s hosting and domain out of my own pocket and buying […]
BJJ: Positive Advertising in Korea
Sometimes I find really cool, empowering ads. I have noticed a very cool trend here in Korea amongst the jiu jitsu gyms that I wanted to share. When my gym moved locations, we got a new sign. Here is our old sign: You can see that a picture of Kyra Gracie choking out a man. […]
BJJ and Women: PSA – Trousers Thief on the Loose
There is an alarming thief out there who only steals trousers from women in BJJ. My hope is that this thief can be apprehended. So far, there have been several reported sightings. Please read carefully and help apprehend this perpetrator! The pants pirate was first noted in Mata Leon’s gi ad. [youtube=http://www.youtube.com/watch?v=iWeyboifOfo] Shana Lee also […]
BJJ ads: Sexy vs Sexual
Warning: this post includes feminism. This week I saw an ad for a gi. It featured a woman wearing gi pants, a sports bra, and opening the top. Unlike the Kyra Gracie shots, most of the women grapplers I know, have responded well. I love it, Georgette said she’s going to buy one, GiFreak wrote […]
BJJ advertising: Defense Soap in Jits Magazine
Dear advertisers, can you please stop making sexist ads if I’m one of your potential customers? Dear magazines, can you please stop running sexist ads if I’m one of your potential customers? [Edit: I’m grateful to have friends willing to engage in this conversation with me. I realized after publishing that the term I was […]
BJJ and Women: Talent Sells, not Sex
“Sex sells!” Not according to this article by espnW, called Sex sells? Trend may be changing. Does sex really sell now? How do we know for sure? What if I told you it doesn’t? What if I told you there is research to the contrary? As in, research showing that consumers, when deciding whether to […]