Isami Store in Seoul 서울 이사미 매장

Edit: I do not work for the Isami store. If you have questions about them, please ask them directly. Thank you!

There are only a few places in Korea to buy Jiu Jitsu supplies, such as gis and belts, so I wanted to share what I know about the Isami Store in Seoul! Complete with directions on how to get there!

한국에는 주짓수 도복이나 벨트 등 주짓수 용품을 구입할 수 있는 매장이 많지가 않아. 따라서 나는 서울 이사미 매장에 대하여 내가 아는 것을 모두와 공유하고 싶어!!! 물론 어떻게 그곳에 가는지에 대한 정보도 포함해서 말이지.

The Products 제품

They’ve got supplies for karate, boxing, mma, tae kwon do, bjj, and more. You can buy gis, belts, rashguards, fight shorts, gym bags, patches, etc.

매장에는 가라데, 복싱, MMA, 태권도, 주짓수 용품들 외에도 많은 용품들을 진열해 놓았어. 도복, 벨트, 래쉬가드, 파이트쇼츠, 운동 가방, 패치 등을 구입할 수 있을 뿐 아니라 보이는 것 이외에도 더 있지.

This is the selection of gis they have. They have more sizes in the back.

They had a nice selection of BJJ gis, including the Leticia gi, the Kyra gi, and even the lilac Vulkan gi. They even carry local brands of gis, like the Strata gi. I couldn’t resist putting on the Kyra Gracie gi, though it’s the Letitia one that has my eye.

그들은 주짓수 월드 챔피언 레티시아 도복, 키라 도복을 비롯하여 연보라색 벌칸 도복도 있을 만큼 다양한 종류의 도복을 가지고 있어. 심지어는 한국 브랜드인 스트라타 도복도 진열해 놓았지. 나는 레티시아 도복에 눈길이 갔지만 키라 도복을 입어보려는 나의 충동을 막을 수 없었지.

On the one hand, icky pink. On the other hand, a STANDOUT and would look great with BLUE!

Apparently the pink Kyra gi is super popular here in Korea with the ladies. I’m still in love with the Leticia gi, though they didn’t have my size. Thankfully, the Kyra and Leticia gis have the same sizing, so I had the opportunity to try it on and see the fit. I’ve learned the HARD WAY that I can’t just order off a height/weight chart. Sigh.

한국에서 이 핑크색 키라 도복은 여성들에게 인기가 많은 것 같아. 나는 레티시아 도복이 좋지만 내 사이즈를 구할 수 없었어. 다행스럽게도 키라 도복과 레티시아 도복은 사이즈별로 크기가 같아서 나는 키라 도복을 입어봄으로써 사이즈가 맞는지 아닌지 확인할 수 있었지. 당신이 여성이라면 그냥 도복 사이즈 표를 보고 그냥 웹사이트에서 주문할 수가 없어. 사이즈가 잘 안 맞거든. 반드시 입어봐야지. 휴…

See that white/purple beauty? Gorgeous.

I have to admit I’ve been in love with the Reversal RVDDW Flash Double Weave gi ever since I saw those flashy lightning bolts. Plus, they have it in purple. They had a huge sale on this gi, so I had to buy it!

리버설 브랜드의 RVDDW 더블위브 도복에 새겨진 번개 마크를 본 이후부터 난 그 도복에 빠져버렸지. 게다가 무려 보라색도 있더라구! 그 도복은 크게 할인 중이어서 나는 사야만 했어.

LIGHTNING!!! And my fancy new blue belt!

The Prices  가격

Some things are much more expensive. The Kyra Gracie pink gi sells for $152 on MMA Warehouse, while at the Isami-Seoul store, it sells for a whopping $313. Other things have a much better price. For example, my Reversal RVDDW gi is sold for $230 on Chokesports.com, but I got mine on sale for $150 at Isami-Seoul. Other things are on par. The Atama Mundials 9 blue gi sells for $175 at nabjjf.com, and $193 at Isami-Seoul. The lilac Vulkan gi sells for $199 on Jiu Jitsu Progear , and for $230 at the Isami store.

몇몇 물건은 아주 비쌌어. 키라 도복은 MMA Warehouse에서 152달러에 파는데 이사미 매장에서는 313달러라는 터무니없는 가격으로 팔고 있더라구. 다른 것들의 가격은 이것보단 나았어. 예를 들자면 나의 리버설 도복은 Chokesports.com에서 230달러에 팔고 있지만 이사미 매장에서 할인된 가격으로 150달러에 샀지. 다른 것들은 비슷한 것 같아. 아타마 문디알9 청 도복은 nabjjf.com에서 175달러에 팔고 있고 이사미에서는 193달러야. 분홍 벌칸 도복은 Jiu Jitsu Progear에서 199달러이고 이사미에서는 230달러더군.

Their fight shorts tend to be anywhere from $75 to $120, but sometimes you can find sales. I bought my blue camo fight shorts for only around $37, on sale from $75. They also have rash guards for sale which tend to be in the $80-$120 range as well.

파이트쇼츠는 75달러에서 120달러 사이인 것 같아. 하지만 때때로 매장에서 할인 상품들을 발견할 수 있지. 나의 청색 파이트쇼츠는 37달러에 샀다구! 할인 전 가격은 75달러였어. 래쉬가드는 80달러에서 120달러 범위에서 구매할 수 있어.

Me with John Frankl, the top black belt here in Korea. Also me with bruised legs.

The nice thing is that there is no added sales tax in Korea, so the price listed is the price you get. Some of the things are much higher priced because they have to pay import fees and it drives up the prices. Buying online and shipping to Korea from America or England is definitely an option, but the shipping costs can range from $35 to $50 or sometimes higher, while some companies won’t ship to Korea. My recommendation is to research the prices and look for sales.

한국에서는 가격표에 적힌 가격 그대로의 가격으로 살 수 있어. 따로 추가적인 세금이 붙지 않아서 좋아. 어떤 수입품들은 세관을 거치면서 가격이 올라가지. 인터넷에 구매 후 미국이나 영국에서 한국으로 배송하는 것도 좋긴 한데 배송료가 35달러에서 50달러 사이이고 어떤 경우는 더 비싸지. 심지어 한국으로 배송을 하지 않는 회사도 있거든. 반드시 물품 구매 전에는 온/오프라인 가격을 모두 조사하고 할인 중인 상품을 찾도록 해!

The Staff  매장 직원

Super friendly!  Jae-ho Lee is the boss and a local MMA fighter, and Jun Seo is the branch manager. When you go into the store you’ll likely deal with Jun. Jun speaks perfect Japanese, but his English level is low. He knows just enough English that he can answer basic questions asked in simple English, but anything complicated and you’ll need to use an online translator! I have asked him questions about products, and he has been very honest – he even told me which items were more expensive because of import fees. I’ve been in 3 times, and overall the feeling was that the staff is trying to build a customer base. They are trying to get loyal customers. I like that. In fact, I asked the price of the Vulkan lilac gi while writing this article and he sent the price in a chat on Facebook. Awesome!

매우 친절해! 이재호씨는 지점장이자 MMA파이터! (아래 사진 왼쪽 분) 서준씨는 서울지점 매니저야(아래 사진 오른쪽 분). 매장에 들어가면 서준씨가 주로 고객 응대를 해. 그는 일본어를 완벽히 구사하지만 영어 수준은 그렇게 높지 않아. 그는 간단한 영어로 기본적인 질문을 하면 답할 수 있을 정도의 영어를 구사해. 하지만 복잡한 얘기라면 통역가의 도움이 필요할지도 몰라. 나는 그에게 상품들에 관한 질문을 했어. 그는 정말 정직하게 답해주었어. 심지어 수입할 때 지불하는 비용 때문에 비싸진 상품이 어떤 것인지 설명해준 적도 있지. 나는 그곳에 총 3번을 갔는데, 직원들이 고객 위주의 분위기를 조성하려고 노력하는 것 같았어. 그들은 단골 고객을 만들기 위해 노력하는 것 같애. 나는 그 점이 좋아. 사실, 나는 이 블로그를 쓰는 도중에 페이스북  채팅을 통해 연보라색 벌칸 도복의 가격을 물어보았어. 그는 바로 답해주었지. 훌륭해!

non offensive

Jae-ho Lee on the left, branch manager Jun Seo on the right (new, inoffensive pic courtesy of Isami-Seoul’s Facebook site!)

Store Information   매장정보

The store is open from 11am to 7pm Monday through Saturday, closed on Sundays and holidays. They have a Facebook site in addition to their main site. Their email is slion3@naver.com, and their phone number is 02-2231-7130.

매장은 월-토, 오전 11시부터 7시까지 열어. 일요일과 공휴일에는 문을 닫지. 그들은 온라인 구매가 가능한 홈페이지와 페이스북 사이트도 있어. 이메일은 slion3@naver.com 이고 전화번호는 02-2231-7130이야.

The Directions  가는 방법

Isami-Seoul is located on the Orange 3 line on the Seoul metro.
Exit 4 from Dongguk University station 동대입구

이사미 서울매장은 지하철 3호선(오렌지색) 동대입구역 4번출구로 나와서

Go forward, move ahead, try to detect it, it’s not too late…

Turn left at the first intersection and cross the street

첫 번째 사거리에서 왼쪽으로 꺾고 길을 건너서

See the “IguaSSu” store? It’s in that building

This is what the outside of the store looks like.

이것이 매장의 외관이야.

Here you are! Look for this sign!

Go to the 2nd floor. Look for the pink gi out front! 🙂

2층으로 가라구! 핑크색 도복이 매장 앞에서 반겨줘!!

Here you are!!

If you do stop by, please let them know you read about them on Julia’s website! (You can say “Blue belt American lady” and they will also know :))

만약 당신이 이사미 매장을 방문한다면 줄리아 웹사이트를 읽고 왔다고 그들에게 알려줘!! (‘파란띠 미국 여성’ 이라고 말하면 알아챌꺼야)

Thank you to DK for translating this!

  1. Hi Julia. Your blog is really helpful. I am an Indonesian just about to start BJJ training. Since I am quite “large”, I was not confident if I purchase BJJ Gi through online. I found your blog like a week ago, and today I am in Korea for business and I visited the store. I did what you wrote: I said that I know the store from the “Blue Belt American Lady” 🙂 Knowing that, they were really happy.

    The guys are extremely friendly. The Manager said his name is “Jae Ho”, and I made the joke that his name is similar to that famous song (Pussycat Dolls, If I am not mistaken) so he was laughing out loudly. He helped a lot!

    Anyways, thanks for all the details, it helped me a lot especially when I took Orange 3 line and stooped at Dongguk University. Good luck with the training.

    • I’m so glad it was helpful!!! Jae Ho is also an MMA guy and competed in Road FC 004 (though he lost, so probably shouldn’t mention it 🙂 )
      Awesome that you found a gi that fit!!! (wait – you did find one that fit, right?)

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  4. Julia,
    thanks for the blog. i am stationed in Camp Humphreys Korea and found this website in attempt to buy a bjj gi. (im currently using a judo gi). i called the store and the conversation with gentleman that answered the phone related he was about 5 hours from Yongsan, the army base there. maybe we didnt connect correctly, but is that correct?

    Jose

    • Hi Jose! No – he misunderstood you. From Yongsan, you can either get the metro at Samgakji, which is 6 stops away (15 minutes) or at Ichon, which is also 6 stops away (19 minutes).

  5. julia,

    wow, thanks for the quick reply. i might just go tomorrow and take a taxi from the base if its that close. and i’ll definitely mention the “blue belt americn girl.”

  6. julia,

    just wanted to thank you. i found my way to the isami store and purchased a nice isami gi. i did as promised and said the “blue belt american girl” sent me and he smiled and he said “julia”…thanks again.

  7. Hi! I am a Filipino… nice blog….. i am a Martial arts instructor from philippines (TEAM WTMF)
    our team will stay here in korea for 13months… nice store anyways…

  8. Im going to seoul next week, and I love BJJ you don´t know how helpfull this info is to me
    THANKS SO MOUCH

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  10. Do you know where there are other stores in Seoul? I’ll only be there for 1 day on a Sunday and Isami is CLOSED 🙁

    • I do not work for Isami, nor do I participate in any other sports aside from BJJ. You will need to direct your questions to them.

  11. Hi Julia! I checked out the store last year in October and your blog was as helpful as it could be! I bought a pair of Korean Zombie MMA shorts, MMA gloves and ankle guards at what I thought was a good price. Thank you most kindly and I don’t know if you’re living in Korea or just briefly stayed there but I hope you are enjoying/enjoyed your stay!

    • I’m so glad you found it! I am now living in Virginia, but I was there for five years. Note to self: update my profile!

  12. Hi Julia,
    Great bjj site!!! Do you know any martial arts supplies with bjj gear in or near apgujeong?
    Thanks

  13. Thanks for the info on this store. The sales experience was great and I bought a BJJ gi that fit well at a reasonable price.